If you want to go fast, go alone. If you want to
go far, go together. ~ African Proverb
We are an East African music and media collective, focused on empowering individual creativity in and around Maasailand. We strive to create fresh and dynamic music with strong regional identity around the greater Kilimanjaro Region in Tanzania. Our repertoire currently includes gogo, bongo flava, hip-hop, traditional folk, soul and gospel.
It is our mission to provide a platform for expression and professional growth for emerging talent in Kilimanjaro Region of Tanzania. We focus on connecting a global audience with emerging Maasai talent to provide an authentic and nuanced view of the Savannah's of East Africa.
We believe in civil responsibility and collaboration and our success is due to what the Founder has identified as the C-Factor: Creativity builds Confidence, Confidence shapes Character, Character strengthens Communities.
Meet Our Founder
Founder, Jessey Jansen, has 20+years’ experience in fine arts, graphic design, project management and social entrepreneurship. Her goal with Voice of Maasai is to create a platform for emerging talent to earn a supplemental income and share their story evoking the authenticity, independence and rhythm of Maasailand. She is inspired by the strength, strife and dynamism of this landscape, deeply driven by her ambition to help others find their dreams and augment their potential.
Why This Matters
The Maasai, famous as herders and warriors, live in the semi-arid Rift Valley Region of Kenya and Tanzania. Traditionally the Maasai have always been a proud and independent pastoralist tribe that did not depend on cultivated land and a cash economy, rather they lived off the blood, milk and meat that their cattle provided them.
As globalization increasingly results in evictions of the Maasai from their homeland, the youth stand at a precipice, hemmed in on all sides as their traditional social patterns and way of life are disrupted, though their spirit remains strong. Finding ways forward in their increasingly changing world, they need to be heard, their stories be told. Our goal is to help bridge this gap by providing a platform for expression and professional growth for emerging talent.
"Serengetidipity, when two unlikely things come together in a happy and beneficial way"
Message From Jessey
In 2006, I was nominated as an emerging artist for a series of research based artwork titled, MyPOP (My Print on Poverty). The work resulted in a sponsorship to volunteer internationally; in 2011 I journeyed to Tanzania.
As I visited Maasailand with a local women’s collective, I was invited to see a performance by a Maasai choir. After the moving performance, the mama’s started a dialogue about their plight and asked if I had ideas on how to help them share their story. I was intensely energized but was departing Tanzania the following day. I boarded my flight consumed by the idea to record and produce a music CD of the choir. I returned to the US and for the next year diligently worked on networking, finding resources, coordinating logistics and fundraising to accomplish the goal of recording an album. In summer of 2012, I set-off for Tanzania for the recording.
The original album has since evolved into the official independent label and currently has a talent roster of over 25 artists, featuring original music, podcasts, articles and competitions for emerging talent in Maasailand.
My vision has always been to advance opportunities, crack stereotypes and build bridges for creative talent. Voice of Maasai has allowed me and my team to stretch boundaries of possibilities and we are proud to usher creative potential!