If you want to go fast, go alone. If you want to
far go together. ~ African Proverb
We are an East African music label and media brand, focused on uplifting music in and around Maasailand.
It is our vision to advance opportunities, crack stereotypes and build bridges for our creative talent. We focus on connecting a global audience with emerging Maasai talent to provide an authentic and nuanced view of the Savannah's of East Africa.
Why This Matters
The Maasai, famous as herders and warriors, live in the semi-arid Rift Valley Region of Kenya and Tanzania. Traditionally the Maasai have always been a proud and independent pastoralist tribe that did not depend on cultivated land and a cash economy, rather they lived off the blood, milk and meat that their cattle provided them.
As globalization increasingly results in evictions of the Maasai from their homeland, the youth stand at a precipice, hemmed in on all sides as their traditional social patterns and way of life are disrupted, though their spirit remains strong. Finding ways forward in their increasingly changing world, they need to be heard, their stories be told. Our goal is to help bridge this gap by providing a platform for expression and professional growth for emerging talent.
"Serengetidipity, when two unlikely things come together in a happy and beneficial way"
Jessey Jansen, Founder and Executive Producer of VOM. She has 20+years experience in fine arts, graphic design, project management and social entrepreneurship. She set off on an open-ended journey that she now defines as serengetidipity and manages all aspects of Voice of Maasai brand. Please see here for more of Jessey's portfolio.
From Our Founder
In 2006 I was nominated as an emerging artist for a series of artwork titled, MyPOP (My Print on Poverty). Ultimately that work led to a sponsorship to volunteer internationally. In 2011, I journeyed to Tanzania as result of the sponsorship I received.
As I visited Maasailand with a local women’s collective, I was invited to see a performance by Maasai vocalists. After the performance, the mama’s approached me and started a dialogue about their plight. They asked for help in sharing their story; I envisioned a music album to be the platform. I returned to the US and for the next year diligently worked on coordinating logistics and fundraising to record the choir. In summer of 2012, I again set-off for Tanzania to produce the album of the choir. That original recording has evolved into the official independent label and Voice of Maasai currently has a talent roster of over 25 artists and features a podcast, articles and visual art competitions for emerging talent in Maasailand.
My vision has always been to advance opportunities, crack stereotypes and build bridges for creative talent and Voice of Maasai has allowed me and my team to stretch boundaries of possibilities for everyone involved. We focus on empowering individual talent and connecting a global audience with emerging Maasai talent to provide an authentic and nuanced view of the Savannah's of East Africa.